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Sustainability Moves: How Greener Transport is Driving Business

With rising regulatory pressure and customer expectations, green logistics is becoming a core business driver—not just a compliance checkbox. OVO is aligning its operations to cut emissions, lower fuel cost and deliver value through sustainability.

The logistics industry has long faced the challenge of balancing operational speed and cost with environmental responsibility. Today, that balance is shifting: sustainability isn’t optional—it’s strategic. Research shows freight rail produces up to 75 % fewer emissions than trucking per ton-mile, and companies transitioning toward low-emission modes are gaining both cost and reputational advantages.

For OVO Logistics, this shift means embedding sustainable choices into its end-to-end operations. Whether choosing rail drayage where feasible, leveraging electric or LNG-powered trucking fleets, or optimizing routes and loads to minimize empty miles, OVO is building the operational discipline needed for a greener supply chain. For clients in consumer goods, food & beverage and other high-volume sectors, those decisions translate into lower carbon footprints and improved brand trust.

Adopting greener practices often yields direct benefits: fuel savings, improved driver retention and reduced regulatory risk. For example, companies adopting fleet electrification projects expect last-mile emission reductions up to 30 %. Combining those initiatives with real-time visibility and routing tools amplifies the effect—less idle time, shorter routes and fewer miles traveled unnecessarily.

Of course, sustainability efforts must align with core logistics performance. OVO’s mission—“Smarter. From beginning to end.”—means green choices must also deliver on speed, reliability and transparency. That requires integrated systems, data-driven planning and carrier networks aligned around modern standards. For example, micro-fulfillment centres located closer to urban consumers reduce last-mile distance; leveraging automated warehouses lowers energy use and boosts throughput.

As global trade faces increasing scrutiny—from tariffs to carbon reporting—companies that build green logistics now will avoid risk and gain advantage. OVO is positioning itself as that partner: a logistics provider that delivers on performance and sustainability simultaneously. The companies moving cargo tomorrow will not just move fast—they’ll move responsibly.

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